How to Create a Green Logo
The logo is a vital element for any company’s brand image. Its design is the first impression the potential client has of the organization. A logo is displayed on business cards, shop windows, corporate clothing, bonus cards, indoors, and more. Anyone can develop a logo independently or make use of Turbologo service or order it from a design studio.
The next stage of organizational corporate identity is built based on the logo, which includes fonts, design, corporate colors, etc. Several factors influence a person’s decision to buy, such as mood, financial means, brand loyalty, and color shades.
A well-designed logo helps customers recognize and identify your brand, increase your company’s awareness, distinguish it from your competition, and highlight your brand’s features. On the other hand, bad logo design can negatively affect an organization’s first impression.
The logo should have its own uniqueness and stand out from others. Copying a pre-existing logo cost copyright violations. Companies officially register logos as trademarks, which protects them from unfair competition, and allows them the legal right to protect their trademark.
The meaning of green color in logos:
The green color in the logos symbolizes environmental friendliness, safety, nature, sports, and a healthy lifestyle. It encourages both calmness and vigorous activity, making the combination well-balanced that doesn’t cause dissonance of feelings such as red or oversaturate with emotions like yellow. It’s not as pacifying as blue. Therefore, if a balanced color is paramount, opt for green.
We should also consider the shade of green chosen. For example, rich green is associated with abundance, while light green is associated with serenity.
Basic values:
- Growth
- Freshness
- Novelty
- Life
- Harmony
- Ecology
- Money
- Security
Green’s versatility makes it great for branding. It has many shades and meanings for the target audience. Healthcare companies, organic brands, and financial institutions are more likely to use green in their corporate identity.
Sometimes, green can convey dual meanings. On the one hand, it can be associated with wealth and money, while on the other hand, with greed and rivalry. On the one hand, the green color symbolizes health, whereas, on the other hand, it pollution (the color of the swamp). Therefore, color choice must be comprehensive, not only looking at the shade but also design elements, names, and fonts.
Each color has a hue, brightness, and saturation that creates a different mood. Hue is the general color name, brightness refers to shade, and saturation is the richness of the hue. In advertising, all color characteristics are essential.
Green is often used in pharmacies, ecological coffee houses, and brands associated with nature. Brands like Animal Planet and Starbucks coffee shops are great examples. Whole Foods is another brand that incorporates green into its corporate identity, promoting sustainability in tableware and natural and organic food.
In conclusion, colors are a powerful psychological tool for any advertising initiative. Understanding the psychology of color and how it affects human emotions will help businesses make the right color choices. Designers must consider the feelings a design evokes in the audience. Adapting color theory to the brand’s visual perception can increase customer numbers, sales, awareness and positively affect businesses.
