Instagram video posts shorter than 15 minutes will now be shared as Reels
In a recent announcement, Instagram said that all new video postings under 15 minutes would henceforth be posted as reels. Videos that were uploaded before the transition will not transform to Reels. The corporation started testing this move a few weeks ago, and in the next weeks, it will become permanent. According to Instagram, the modification is a part of its attempts to provide users with a more immersive and full-screen experience. To establish a one location for all video on the app, the firm is also combining the video and Reels sections on users’ profiles.
With this modification, anybody may find your Reel and utilize your original audio to make their own Reel if your account is public and you publish a video that ends up being made into one. Only your followers will be able to see your Reel if your account privacy setting is set to private. If your account is public and you submit a reel, anybody may remix it using your reel. In your account settings, you may, however, stop anyone from remixing your Reels.
Some users may not like the update since it may provide some difficulties. For instance, if a horizontal movie is submitted in the vertical Reels format, it can be challenging to publish it.
The action isn’t entirely surprising, however, particularly given that Instagram has made hints about its intentions to make the app’s video functionality simpler. Instagram CEO Adam Mosseri said the firm will increase its emphasis on video and Reels when he outlined Instagram’s plans for 2022 last year. This transition may have been intended all along, since he even made a hint that Instagram will centre all of its video products on Reels and continue to expand the short-form product.
Along with this modification, Instagram also revealed new tools for users to create and share Reels. The dominant social media platform is launching a new “dual” function that is similar to BeReal and allows users to simultaneously record material and their response. Using the Dual function in the Instagram camera, you may simultaneously record with your phone’s front and rear cameras to provide a different viewpoint.
Updates to Instagram’s “Template” functionality for Reels are also now available. When users open the Reels camera, they can now explore a selection of themes and choose one to use to construct their Reel, uploading both video and photographs. Users now have the option to build Reels utilising the framework and audio of pre-existing Reels thanks to the company’s first release of templates, which was made available last month.
Additionally, the business is growing Reels Remix, which is its take on TikTok Duets. In order to provide users the ability to add their own video commentary to current reels, Instagram is releasing extended Remix layouts that allow viewers a choice between a green screens, horizontal or vertical split-screen, or picture-in-picture response view. Additionally, users may remix public photographs using the new “Remix for photos” feature. Additionally, you may now upload your clip after the original reel so it plays sequentially rather of having your remix show at the same time as the original reel.
Also Read: What is Instagram? How it works.
The business said in a blog post, “We’re continually looking on ways to enhance your Instagram experience. We’ll keep developing tools that make making and sharing reels on Instagram simpler and more enjoyable.
The modifications occur when Meta places significant wagers on Reels. The firm said that Reels now account for more over 20% of the time that consumers spend on Instagram as part of its Q1 2022 results. Given that it can now probably brag about people spending even more time watching Reels, it’s not unexpected that Instagram is trying to extend Reels even further by completely replacing video postings. During the announcement of its second-quarter financial results on July 27, Meta could provide an improved figure for Reels engagement.
