Pinterest for Business: Everything You Need to Know

Here’s everything you need to know about using Pinterest for your business.

• Users of Pinterest may create and share pins, create boards, and shop on this visual social networking platform.
• A larger pool of prospective customers and brand exposure are two advantages of using Pinterest for business.
• On Pinterest, you may either start from scratch when creating a business account or you can upgrade your personal account.
• Small company owners and marketers who want to understand how to use Pinterest for their businesses should read this article.

You are losing out if you are not using Pinterest to sell your goods or services. It’s a fantastic opportunity to contact customers because more than 87% of Pinterest users have purchased something as a result of using the website.

Here is everything you need to know about utilizing Pinterest for your company before you join up and start pinning.

Pinterest basics

Users share and save items to boards, which are virtual groupings, on Pinterest. 81% of the 175 million active Pinterest users in the US are women. Every day, about 2 million of those people save information to the shopping board.

Pinterest has sections for everything from art to technology, but despite the fact that you can discover just about anything there, it’s most recognized as a source for DIY projects, food, fashion, home décor, and health-related information.

It’s crucial to register for a business account if you want to utilize Pinterest to market your small business. You may access tools that are geared toward sales, such analytics, with a free business Pinterest account. You may either open a new account or convert your existing personal account to a business account.

Pinterest terminology

Pins: Every piece of material published on Pinterest is a pin, or an idea meant to motivate you. A pin links back to a website when you click on it.

Pin codes: unique codes you may generate to access your company’s selected boards and profile on Pinterest. They function much like QR codes. To get straight to your suggested boards, users simply type the code.

Pinners: refers to its users as pinners.

Boards: you organize your pins; they resemble digital bulletin boards or visual bookmarks.

Group boards: A group board is a user-owned collaborative board. Owners can add other users to the board so they can participate. The owner of the group board must issue you an invitation before you may request to join.

Boards that have been archived: If a board has been archived and you no longer desire it, you can keep it. Your profile won’t display any archived boards, and you won’t see any more board-related suggestions. You can choose not to view bridal gowns after the big day, for instance.

Feed: This is a collection of pins from individuals you follow or that Pinterest believes you might be interested in, similar to a Facebook or Twitter feed.

Pinterest hashtags: Similar to other social networking sites like Instagram, hashtags on Pinterest make it simple for other pinners to locate your pins and pertinent information.

Lens: The Lens function in the Pinterest app suggests pins based on the photos you capture using the smartphone’s camera. For instance, it will provide equivalent clothing if you take a picture of one.

Comments: You are able to leave remarks on other users’ pins.

Save: After clicking a pin, you have the choice of saving, sending, or hiding it. It is pinned to one of your boards when you save it.

Sending pins: In private messaging, you may send pins to other members or users outside of Pinterest.

Tagging: The @ sign can be used to tag other users.

Messages: To other Pinterest users, you may send them private messages.

Why should your business use Pinterest?

Numerous possibilities exist for Pinterest to help your business. Here are a few examples:

Large user base

With over 235 million monthly users worldwide and the fourth-most used social media network in the United States, Pinterest may introduce millions of new clients to your company.

Visual platform

Pinterest is a fantastic platform for visual company promotion. It’s a smart idea to capitalize on this trend early because it’s the only social media platform that allows visual search at the moment.

Commercial activity

Pinterest is frequently used by customers to decide whether they want to buy anything. According to the 2019 Pinterest Seasonal Insights study, 83% of users stated they have bought something after seeing it on Pinterest.

Brand exposure

The majority of users claim to regularly find new companies and items through Pinterest, which might increase your exposure to new clients.

How to create a Pinterest profile

The following are the three methods for opening a Pinterest account: A business account can be started from scratch, converted from a personal account, or added to an already-existing personal account as a business profile. Here are the detailed instructions for building a profile from scratch:

1.Go to Pinterest.com/business/create.

You must log out of any personal accounts you may already have. your email address and password. To further distinguish your accounts, it is a good idea to use a professional email in this situation. To create an account, click.

2.Choose your language and location, and enter your business name.

Choose the description that most accurately describes your company, then include a link to your website.

3.Connect your other social platforms.

If your company has profiles on other social media platforms, such as Instagram, Etsy, or YouTube, you may link those accounts to Pinterest so that pins from other sites will be associated with your company and you can monitor the metrics.

4.Determine if you want to run advertisements on Pinterest.

You may always change your mind later. If you’d want a Pinterest advertisements representative to get in touch with you, you can also give your contact information.

5.Edit your profile.

On your Pinterest profile, add a profile photo, choose a unique username, and describe your company briefly. Include some keywords in you about section and make sure your profile image is 150 x 165 pixels in size.

6.Claim your website analytics.

Click “claim” in the menu on the left. This will enable you to monitor the analytics for your website as well as the analytics for any pin that refers to one of your claimed accounts.

7.Start creating and pinning.

After setting up your account, you can begin making boards and adding pins.

How to create boards, add pins and follow other users

Click the Create Board button, which is available from your profile or after you save a pin, to begin going. You have a few options for uploading pins once you have made a few boards. To add a pin, first go to the board you wish to do so and select “Add a pin.” Then, build a pin by according to the instructions. The + button, which is next to the search bar, may also be used to reach the Add a Pin button at the top of your feed. You may download an extension for the Chrome browser that enables you to pin directly from the page you’re viewing.

You may now locate ideas using your phone’s camera on the Pinterest mobile app. Simply launch the app and position the camera in the direction of whatever interests you. If you ask the app to recommend comparable items to pin, it will do so. Currently, according to the business, this function works best for apparel, food, and home décor suggestions.

How to use Pinterest for business

1.Share creative, inspiring and actionable pins.

Pinterest is primarily a website where users may share inspiring images and thoughts. Create and share eye-catching, interesting pins if you want to be successful on Pinterest. The most effective pins, according to Pinterest, pique viewers’ interest and compel them to discover more. Great pins usually have a vertical orientation and demonstrate how to use a good or service.

2.Look at trending topics and keywords.

You may use Pinterest trends to guide your decisions on what to pin and what to create as your next product. To increase your company’s visibility on Pinterest, for instance, you should search and post DIY material related to your industry if you see that DIY projects are hot.

For guidance on what kind of material to produce, content marketing strategist Camilla Hallstrom advises looking at popular keywords.

She said, “Enter a term in the search field and examine the keyword recommendations you get just below the search bar to find suitable keywords. Add those keywords to your titles and descriptions after that.

Visit Pinterest’s Insights for Business for information that may affect the content of your pins.

3.Advertise on Pinterest.

Promoted Pins on Pinterest resemble ordinary pins in appearance. The only distinction is that you now have to pay to have more people see your pins.

According to Marc Andre, proprietor of the financial site Vital Dollar, “you may utilize geographic targeting so your ad will only be visible to people in your designated region.” “Pinterest advertising may be rather inexpensive, depending on the subject and keywords utilized… You’ll gain that extra exposure from their re-pin without having to pay for it since some people will see your advertisement and do so.

Promoted Pins have the potential to increase your pin’s visibility beyond what you originally paid for. Andre stressed the significance of making Promoted Pins appear beneficial and typical of a pin.

4.Study Pinterest Analytics.

You can learn who is accessing your page and pins with Pinterest Analytics. You may get out information about the visitors’ devices, audience demographics, and top pins. You may check information on your profile’s typical daily impressions and viewers as well as its typical monthly visitors and engagements.

5. Add the Pin It button to your website.

Have you ever visited a website, moved your cursor over an image, and a tiny red Pinterest button appeared? The Pin It button on your website enables Pinterest visitors to save your content to their boards right away. More people are likely to share your material since it is easier to do so when you add the Pin It button to your website.

6.Create fun, unique content.

You may promote your brand in a variety of ways while producing entertaining and distinctive content:

Create widgets.

For each of your boards, you may create a widget to advertise it on your website. Simply select the Create Widget option by clicking the three dots next to the name of your board in the Pinterest desktop app. The widget’s appearance as a square, sidebar, or header may be selected on the following page, or you can provide your own proportions. After selecting a size, copy the code and put it onto your page.

Create gift guides.

Create a new Pinterest board that may be used as a gift guide for the holidays or other special events. To avoid making it seem like one big commercial for your company, include items from different companies in addition to your own. Utilize the unique qualities of Pinterest. For instance, during the 2017 Christmas season, Pinterest introduced a service called Pinterest Secret Santa that allowed users to browse lists of unique gift suggestions based on the boards of their friends and family.

Show off playlists.

Not just photos may be pinned. Make a playlist board by pinning music videos from YouTube. This might be an excellent approach for fitness-related businesses to deviate from the standard of sharing workout plans and fitness equipment, especially given the sizeable fitness community on Pinterest, for instance.

Make a reading list.

By making boards of all the worthwhile books and articles you believe your clients will enjoy, you may save meaningful articles and books linked to your business on Pinterest. In order to prevent them from getting misplaced or forgotten in your bookmarks folder, you can also build hidden boards with all the articles and books you can’t wait to read in your leisure time.

Do giveaways.

Pin it to the appropriate Pinterest boards if you’re running a campaign or contest.

7.Use Rich Pins.

Rich Pins are unique pins that simplify and streamline utilizing the platform. These pins contain details in addition to the image, clickable link, and pinner description. There are now four categories of Rich Pins:

Article pins:

Item pins make material considerably more searchable and stand out from other content on the site by enabling readers to view the title, author, and story description of the article right away.

Product pins:

Pinterest’s product pins greatly simplify online buying. They display the price, the place to buy the item, and a link that takes you directly to the product page. Prices on product pins are constantly updated.

Recipe pins:

Unlike a regular pin, which would show an image and a description that the pinner manually enters, these recipe-specific Rich Pins show important information such as ingredients, cooking times and serving sizes.

App pins:

Pinterest’s newest addition to the Rich Pins family allows you to share and download apps directly from the platform.

Visit Pinterest’s developer page to learn more about requesting and enabling Rich Pins.

8.Participate in and create group boards.

A group board is a collaborative board that is controlled by one person and to which additional users may be added. This is a useful tool since it allows several people to view the board and pin ideas if you’re organizing a large event or working on a project.

Because more people often follow group boards, it’s also a simple method to get your pins in front of many of people. The boards are visible to the audience of the board owner as well as to any followers of the contributors.

Fem Founder founder and creative director Kristin Marquet stated, “I produce pertinent blog articles with meaningful material, design appealing pins with enticing headers, then pin them to the relevant boards on my profile as well as bigger group boards with tens of thousands of followers.”

9.Think of Pinterest as a search engine.

Pinterest features a robust search feature despite being a social networking site. Many individuals visit the website in search of a certain item.

According to Brian Wolfe, founder and CEO of Effective Spend, “when individuals are utilizing Pinterest, they are frequently actively entering in searches to locate what they’re searching for.” On the other side, “the audience is passively surfing the site on traditional social media.”

It’s critical to accurately label and classify each pin and board on Pinterest because the social media platform resembles a search engine.