What is Instagram? How it works.

Instagram has taken over the world of social media in the past year or so, and it can be very hard to understand what all the hype is about. It’s an app that lets you snap photos, apply various filters, and then share them with other users around the world. For businesses and personal users alike, there are many benefits to getting involved with Instagram, but like any new venture, it’s important to know how Instagram works before diving in head first. This article will help explain how Instagram works and how it can be beneficial to you.

What is Instagram?

Instagram is a photo-sharing application and social networking service operated by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year later, in April 2012, followed by a feature-limited website interface in November 2012, Instagram became available for Windows Phone in March 2013, and joined the Linux family of operating systems when support for the Android version began to be dropped around October 2014.

Platform Structure

Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. It was acquired by Facebook in 2012 for $1 billion and still operates independently of the social media giant. As of 2018, Instagram has over 1 billion monthly active users with more than 95 million photos being uploaded to the site every day. Instagram allows people to share pictures and videos as a way to document life’s important moments.

Advertising on Instagram

It’s no secret that we use Instagram for a little more than just snapping pictures of our lunch (though, sometimes you do need to eat). At the moment, Instagram houses over 200 million active monthly users. So if you’re not on this popular platform yet, what are you waiting for? The social media app allows users to share their images and videos on their profiles which can be liked and commented on by other Instagrammers. It seems like the perfect place to promote your content, right?

Creating a Business Account

Instagram is a free social networking app with more than 400 million active users that’s famous for its photo filters. To create an account, you’ll need to set up your profile by providing basic information such as your name and occupation. Once you’ve done this, other users can find and follow you. You can upload photos and videos to share with the world. You have the option of uploading them privately so only those people who are following you will be able to see them.

How to Post on Instagram

  1. Click the Add button in the top right corner of your screen.
  2. Type in your Instagram username and password and tap Sign In to log in to your account.
  3. Scroll down to Photo or Video and choose what you want to post on Instagram by tapping on it
  4. You can change how the photo or video looks by scrolling through different filters, adding a caption, uploading an image from your library, choosing a filter for the image, adding stickers or drawing on top of an image
  5. Tap Post when you’re done posting


Instagram and social media in general has been increasing in usage year after year. So, what exactly is Instagram and how does it work? Instagram is a free photo and video-sharing app available for iOS and Android devices, with approximately 700 million active users worldwide as of 2017. The app requires you to use your smartphone to take pictures or videos, which can then be manipulated with filters.


Instagram is an online photo and video-sharing social networking service which allows users to take pictures and videos. They can then edit them on the mobile application, share them on other social media platforms, or upload them directly to their site.

Regardless of how you choose to do so, uploading your content will create a brand page where all followers can see what you post. The more posts you make, the higher your potential visibility gets which could potentially lead to more followers.

Promoted Posts

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Starting out as a simple photo-sharing app that just wanted to be the fastest way to share moments with friends, Instagram has evolved into a powerful marketing tool that reaches more than 600 million active monthly users worldwide.

The Ins And Outs of Stories

With over 600 million users, Instagram Stories is quickly becoming the social media platform of choice for businesses to showcase their products. The features are easy to use and provide the ability to test out new ideas in a low-cost fashion before taking them to the next level. But how do you actually create an effective Instagram Story campaign? We’ve broken down some of the best practices that can help you turn your brand into a household name.


Instagram, though not new to the tech world, is quickly becoming one of the most popular social media platforms in the world. It’s a place where users can share their favorite moments and get to know more about other people through the images they upload. If you’re an entrepreneur looking for inspiration or if you want to reach out to people in a fun way, Instagram may be worth your time. You’ll need to find followers who will like your posts. You might also consider using hashtags (#) when posting so that others can easily find your content too.

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